1D VIP Promotion

1D VIP Promotion

Nabisco Sponsors the One Direction north American Tour

Kids love music. Moms love their kids. Through sponsoring the One Direction 2013 National Tour, Nabisco reaches both audiences. The campaign includes packaging, POS, digital and events. Kids can enter for a chance to win tickets to 1 of 4 sold-out concert events, engage with the band through augmented reality and exclusive content via a mobile app and follow the band through twitter and instagram. Content will be sustained throughout 2013 even after the tour is over.

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